A YBI webinar series for startup trainers with Bob Dorf

29.06.17 - 27.07.17

Join YBI and leading entrepreneur, author and educator Bob Dorf for an exciting, information-packed webinar series on the startup-building methodology that's taken the world by storm: Customer Development (a.k.a 'lean startup'). Learn the method’s basic building blocks and how to use them in your local startup training programmes…in a weekly series of webinars beginning Thursday June 29!   

Who is this webinar series for?

We're looking for practitioners in entrepreneurship from all over the world, that works directly with entrepreneurs, supporting them to start and run their businesses. If you're a trainer, facilitator, coach, mentor or consultant then you're in the right place. 

What will I get out of the webinars?

Each webinar will include a 45-50-minute lecture, along with 20 minutes of Q&A time where attendees are encouraged to fire questions at Bob via the system’s chat feature. In addition, we’ll have two more formal Q&A sessions, one on the value proposition that’s the raison d’etre for launching a startup, and another on the teaching process itself.

What will I be learning in each session?

29th June / Session 1 - An introduction to Customer Development/Lean startup: a fast-paced overview of the methodology, including its origins and history; introduction to the business model canvas, and to the three stages of customer discovery; a brief survey of the program ahead; and a look at the role of mentors, trainers, and coaches.

6th July / Session 2 - Business Model Canvas: development and refinement, with a particular focus on all elements of the Value Proposition (competition, market size, features/benefits, and more). Focus on the hub of every business, its 'value proposition,' and how it differs for hi-arc, hi-tech companies and more traditional smaller businesses. Hands-on experience developing canvases, with practice critiquing and diagnosing startup canvas problems in a separate workshop/q-and-a session.

11th July / Session 3 - Customer Discovery: the three distinct phases of customer discovery and how and when each is used (a) 'problem', or market opportunity measurement; (b) competitive analysis; and (c) 'product' feedback; how to train the critical skills needed to conduct each of these critical skills needed to conduct each of these critical customer discovery interviews; and how to develop and administer optimally productive customer discovery interviews.

13th July / Q&A sesssion

20th July / Session 4 - 'Get Customers': this lean approach to customer acquisition helps startups consider the optimum marketing tools and tactics for their startup; beginning to test and iterate marketing campaigns within a few weeks of starting the business; guidelines on program optimization, refinement, and additional tactics and resources to consider. Attendees will develop and critique initial plans.

27th July / Session 5 - The Trainer's Roles and Responsibilities: how and when to use the toolkit elements; how to approach startups and guide their activity from week to week; experiences with and coping skills for flagging or unproductive startups; and the trainer’s roles and responsibilities in typical startup environments.

On completion: every participant will receive the “Lean Startup in a Box Resource guide”,  a comprehensive tool set that offers everything you could possibly need to conduct your own local, successful lean customer development training program. Among the tools:

  • Videos, Articles and more at that introduce the methodology, what happens during the program, and much more.
  • Links to How to Build a Startup, a nine-part open source online course at Udacity.com. Nine 30-minute interactive lectures hosted by Steve Blank.
  • 24 slide sets for one-hour Powerpoint lectures designed for use in your local training programs.
  • A Lean Customer Development Resource Guide to additional materials, websites, tools and more for use by educators and mentors as they teach the program

How do I sign up?

All you need to is fill in the registration form, hit submit and we'll send you a confirmation email to confirm your place for all the sessions. 

The week before the first webinar you will receive an access link to our online webinar. 

That simple!

We hope you’ll join us for this exciting, helpful series…and look forward to seeing you there!

Those who make it possible

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Hogan Lovells

Hogan Lovells

JPMorgan Chase & Co.

JPMorgan Chase & Co.





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