The need for our members to adapt their programmes and services, whether it is the content, mode of delivery, and even create new ones, in order to support for young entrepreneurs has never been more evident given the rapidly evolving landscape we are all operating in.In this training Dejan Markovic, Head of Innovation at YBI, will present an overview of design thinking – a powerful process of problem solving that will enable you to create new products and services as well as help to adapt your existing ones. You will learn how this approach can help you solve problems creatively in a range of different situations. This is an excellent introductory course for people within your organisation who have not come across this process before and a great refresher for those who have.
Human centered design thinking helps us be more successful by designing for and with our customers and users. It starts with understanding customer needs to define problems and develop innovative solutions. You may do user research, persona creation and journey mapping at the start to gain empathy. You then conceptualise your ideas with rapid prototyping to test and validate that your prototype solves a real problem.
NOTE: We will broadly cover the main tools and methodologies and deep dive into the most popular ones for each stage.
The training is comprised of two live sessions (2 hours each) in which we will cover the main content and give you the opportunity to ask questions, share your experience and interact with the facilitators and other members.
The content from the sessions, including recordings, presentations, practical tools and templates, will be made available to all participants.
English-speaking members and their teams who are interested in and would benefit from applying design thinking to their work. This is a great opportunity for members to sign up multiple people across various departments (including trainers, mentors and coaches) and to build design thinking capability into their organisation.
We have a limited number of places for the training, so before you register, please make sure you meet all the following requirements:
Wednesday 24th and 31st January 2024.
Duration: 1 -3pm GMT
If you have any queries, please contact Dejan Markovic, Head of Innovation at YBI, via email at email@example.com.